MyBell — Bell Canada's Award-Winning Self-Serve App
Overview
Contributed to the engineering of MyBell as part of Bell Canada's internal mobile team. MyBell is Canada's most-downloaded telecom self-serve app, used by over 10 million Bell customers to manage billing, usage, TV, internet, and device settings.
The Challenge
Bell Canada's MyBell app needed to serve millions of customers across a complex service portfolio — mobile plans, internet, TV, home phone, and device management — through a single, reliable mobile experience. The engineering challenge was maintaining feature velocity across a large internal team while sustaining a 4.3★ rating at scale.
What We Built
As part of Bell Canada's engineering team, we contributed to feature development and maintenance across the Android and iOS codebases. Work included building and refining self-serve flows for billing management, internet diagnostics, usage tracking, and device management — all designed for a customer base with varying technical literacy.
Results
MyBell continues to be one of Canada's most-used enterprise apps with 10M+ downloads, 243K+ Play Store reviews, and a 4.3★ rating. The app has received industry recognition for its UX and reliability. Our contributions were part of a sustained engineering effort that keeps the app competitive across Bell's expanding service offering.
Technologies Used
App Screenshots
Questions & Answers
Did Crinoid build the entire MyBell app?
No — MyBell is Bell Canada's own product maintained by their internal team. We contributed as embedded engineers, working on specific features and maintenance across both Android and iOS codebases. This is a common arrangement for enterprise-scale apps where the client has a large internal team and brings in specialists for focused work.
What specific features did your team work on?
Our contributions covered core self-serve flows: billing management, internet diagnostics, usage tracking, and device management — all designed to serve Bell's 10M+ customer base at scale.
Can you build a similar self-serve telecom app from scratch?
Absolutely. We have deep experience in account management apps, real-time service management, and high-scale consumer mobile products. Contact us to discuss your requirements.